Recently I was reading an article on SmartMoney.com about the psychology of sales in real estate. The article sighted several interesting studies. One study showed that buyers were significantly less likely to buy a home where the living room was painted pink. This surprised me because it would take buyers only a few cans of paint to redo the room, but it still impacted their decision to purchase. So, if you're looking to sell your home, don't underestimate the power of staging your home and using neutral colors.
On the other hand, if you do repaint your home to make it more appealing to buyers, DON'T mention that on your listing. According to the article, listings that mentioned new paint sold, on average, for slightly less than those that did not. Apparently buyers feel that advertising new paint means that something had to be covered up.
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Check out the article here, to read more about the psychology of real estate.
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